An Introduction to Advertising

I have been asked by a youth media project to create a blog on an Introduction to Television Advertising. The idea of the blog will be to help young film makers understand how the industry works and how to be successful in the world of advertising.

To be able to strive in the advertising industry amateur film makers will need to know everything they possibly can and to be able to achieve this there are many details they need to know. Firstly, they will need to know the different formats of advertising and the different purposes of advertising. It would also prove helpful if they knew a range of examples of effective/ineffective advertisng campaigns and examples of controversial advertising campaigns. Additionally, they should know the different styles of television advertisements and how television adverts are researched and designed. Furthermore, they should understand how television adverts are produced, the Common Codes and Conventions and finally how advertising is regulated.