Task Two - Styles of Television Advertising

 Advertisers use many different styles to target particular audiences and these different styles help them to appeal to many different people. There are many different styles, these include; Humour, Parody, Shock, Surrealism, Intertextuality, Repetition, Sex and Famous Faces.

One of the most popular styles of advertising is Humour. Using humour means that the audience will enjoy the advert and are likely to be more engaged in it. Also, humorous adverts tend to stay in peoples minds so this means that they are not likely to forget it. An example of a Humour advert is the Dance Pony Dance advert from the mobile company Three.

This is a good example of a Humour advert because it's not what you'd expect to see in an advert for a phone company. Using a dancing pony pulls in the audience as it's something different from what you normally see and this makes it memorable. Also the use of the song means that the audience are unlikely to forget what they've seen. The mise-en-scene is also used effectively because it shows a pony in it's natural surroundings, on a normal day. It is appropriate for the service it's trying to sell because it suggests that no matter how silly stuff is you still need to put it on the Internet, emphasising the fact that there is a pony dancing. I believe that it is successful because it is funny and memorable and appeals to many different types of audience.

Another style of television advertising is a Parody. An example of a television advert that's filmed in the form of a parody is the T-Mobile Royal Wedding advert.

This is an effective form of advertising because it's a parody of a well known event that the majority of people know about, meaning that it appeals to all audiences. The advertisement is successful because it makes the audience feel involved as everyone knows the idea behind it. The idea of making a parody of the Royal Wedding makes it memorable because it is funny and everyone who watches it remembers the song used. Also the clever use of look alikes means that the audience can clearly see who everyone is supposed to be. The use of mise-en-scene is effective because you can see that it is some sort of church setting, the people in it are wearing formal clothes and there is a red carpet which shows that someone important will walk down it. I believe that this is an effective way of advertising because it sticks in the audiences memory and sells the service well.

Shock is also a good way of advertising because it really makes the audience think about what they're doing and the consequences if they don't do something properly. The common use of shock is in adverts for safe driving.

This is an extremely effective way of advertising because it's a really shocking and gruesome advert which some people may feel like they can't watch. This is what makes it effective because it makes people think about their actions and the consequences if they don't follow rules put there for safety. Also, because shock adverts normally tend to be based upon real life scenarios it appeals to everyone because it could be something that can happen to anyone of any age. The mise-en-scene is used well because it is set in a car that's driving and most people have a car and can drive, which means they can relate to it. I believe that this is a successful style of advertising because it is memorable and set in a real life setting. Also it makes people actually think about what they're doing and their safety.

Another style of advertisement is by using the idea of Sex.This is a good style of advertising because it normally tends to be funny when used to sell products such as deodorant but relates to real life if they are promoting things such as safe sex. The Lynx advert is a good example of a Sex advert.

This is a good example as it creates the idea that spraying Lynx means that loads of females will be after you. This is a good portrayal of an advert based around the idea of sex as it makes the audience, specifically men, want to buy the product as they believe it will make them more attractive. This is a memorable advert because we wouldn't normally see an advert of hundreds of women running around in swim suits, which means we are more likely to remember it and the product it is trying to sell. I think that this is the best style of advert to promote deodorant because the idea of buying deodorant is to make you smell nice and appeal more attractive. I believe it is effective due to these reasons and that it is also appealing to the male audience.

Another style of advertising is through the use of Surrealism. Producing adverts this way makes them effective because they tend to be confusing and hard to understand but at the same time clearly promote a product. An example is the advert for Stella Artois Dry.

This is a very effective way of advertising because it makes the audience feel uncomfortable but at the same time intrigued, which means they are likely to watch it until the end. Its not until the end that we find out what is actually being advertised, meaning that throughout we are confused and interested. The use of surreal adverts, such as this, make the audience remember it as it is peculiar and weird and you can't really tell what's going on throughout it. I think that this is an appropiate way of advertising the product as it is different which means people are likely to remember it and the product it's promoting. Therefore I believe that this is an effect device for advertising, and that it sells the product well.

Intertextality is another style of advertising used to promote different products. It appeals to different audiences depending on the context of the advert. A good example of an Intertextual advert is the Sky advert.

This is also an effective style of advertising because Intertextual adverts tend to appeal to both children and adults. The example i've given of the Sky advert is effective because it portrays the problems of adult life, the car running out of petrol, but also brings to life childrens characters and various films. Using intertextuality to make an advert is a good way of advertising because it makes the audience feel like they can relate to it, and are likely to buy the product being advertised. This advert is quite memorable because it's well made and cleverly sells the product, in this case Sky. I think that this is an appropriate way of advertising this product because it shows all of the different programs, films and genres that you can have if you buy Sky. By putting a childrens character in there as well as films for older people means that different audiences will be drawn in by it. I believe that this is a successful style of advertising because it is relaxing and pleasant to watch and effectively sells the product.

Selling products through the advert style of Repetition is also effective. An example of an advert that uses repetition to sell a product is the Headon advert to promote a cure for headaches and migraines.

This is a good example of an advert that uses repitition to promote a product as it constantly repeats the way in which you apply Headon. Using this style is good because it will make the audience remember it long after they've seen the advert, intentionally putting the message or image in their head means they are more likely to go out and buy it. The use of the repitition makes it memorable. I believe that this style of advertising is appropriate for this product because it repeats the method of applying the product which means you are unlikely to forget. I believe that it is successful but at the same time I don't think it is. This is because it is extremely repetitive, meaning that the audience are likely to become irritated with it if they continued to hear it advertised. However it is effective because of the idea that the audience will keep hearing it, meaning they can subconsciously remember it.

The last style of advertising is through the use of Famous Faces i.e celebrities. An example of an advert that uses a famous face is an advert for Sky Broadband. In this advert they feature Bruce Willis.

This final style of advertising is effective because they use a Famous Face which most people are likely to remember and recognise. Using a famous face in an advert is always a good way of advertising because it makes the audience think that if the product being sold is good enough for a celebrity then it's good enough for them. Also, they may think that if they get the product then they might end up as successful as Bruce Willis. The use of a famous face makes the advert memorable because it is unexpected and sometimes unbelievable that a celebrity will feature in an advert. I believe that adding a celebrity to any advert is appropriate because the product is more likely to be sold as people may believe that they share the same Broadband as a celebrity and that automatically makes it good enough for them. Overall, I believe that this is an effective style of advertising as the audience may believe that they will be closer to a celebrity if they purchase it.