AS 2 - Task One - Part One - Market Research

This advert is effective as it effectively demonstrates that all type of people can enjoy music, and the best way to enjoy it is by buying these headphones. We can see from the advert that there is a whole range of people with the same headphones, which again emphasises that anyone can purchase the headphones. They have chosen to use upbeat music to keep the audience engaged with what's happening. It also makes the people watching it want to get up and dance along with the people in the video. Throughout the advert, the people look directly into the camera, creating the idea that they are looking you in the eye. This is effective as we get to see their emotions and we get a sense of empathy. From their facial expressions we can see that they're enjoying the music. They creators have used a famous face as it helps to make the audience think that if they buy the headphones they can be like 50 Cent. I think the main target audience for these headphones are people who may be a bit older and have full time professions, and are likely to use these headphones as a way of relaxing.

This advert is also an effective way of selling the headphones. The advert shows a number of celebrities wearing the headphones in various locations. This will help to sell them as the audience will believe that if they buy them they will have the same headphones as their favourite celebrity. The idea of placing these celebrities in various locations emphasises the idea that they can be taken anywhere as they are lightweight and small. This will be effective towards audience members of a younger age, such as teenagers, as the celebrities in the advert are all relatively young and more commonly known throughout the younger generation. The editing of the advert is also quite fast, which keeps the audience engaged as they are unlikely to get bored. The use of the hash tag will appeal to younger people as they are more likely to be on social media, and this is helpful to the people selling the product as their product will be advertised through the hash tag. I think that the main target audience for these headphones are people of a younger age who are more likely to go travelling and be around friends.

This advert is effective as it represents all types of people in different professions. This makes it a good advert as it creates the impression that anyone can buy them. The idea of making it in a lift emphasises the idea that they can be used in any situation, showing that they are helpful. It also helps to show that the headphones can be converted into speakers and that  they can be used to make everyone happier, as it shows in the advert when the lift stopped working. The use of a song that has a fast beat engages the audience and ensures that they don't lose interest in the product or the advert, additionally the use of the colours also adds to this as we are drawn in by the different colours on the screen. Adding a competition into the selling of the product will help them sell because if someone wins the headphones and enjoys the product, they are likely to tell other people about the product, and therefore they will sell more. The target audience for this advert is mainly younger people but also older people who are more likely to be fully employed.

This advert is beneficial as it also involves a variety of celebrities wearing the headphone brand. It is always a good idea to have famous faces in the selling of your product as it creates the idea within the audience that if they buy the headphones they can be like their favourite celebrity, they will think that if is good enough for the celebrity then it’s good enough for themselves. Another good way they are promoting their product is through the use of up to date, modern music. This is a clever way of advertising as many people will recognise the song and be immediately pulled in. Also, as the song is quite upbeat the audience are more likely to keep engaged with what is happening in the advert. The creators of the advert have added in different words for the different colours to make the audience think that these headphones are right for them, using words such as 'Carefree' and 'Focused' appeals to a selection of people with different personalities, again emphasising the idea that they are for everyone. I believe their main focus is that of young adults or older.

After looking at various adverts i can see that there are many similarities in the way the adverts sell their products. A common way of selling their product is through the use of celebrities, by adding the celebrities into their advert the audience are drawn in as they believe they will be like the celebrities. Additionally each advert used upbeat music which allows the audience to stay engaged with what is happening on the screen, this means that they are unlikely to lose interest in the product. Also the people in the adverts, whether or not they are celebrities, are all dancing and enjoying the music, which helps to promote the headphones as it creates the idea of good sound quality and comfort. Overall when making our own advert we must make sure to include as many of these aspects as possible so that our product will be a good sell and appeal to various people.