After conducting the Target Audience part of my research i have put together all the results of my survey and come to a conclusion on the best way to sell my product. From my results i can see that around 30% of the people that answered my survey do not own headphones, the other 70% do. Additionally the results show that Beats by Dr Dre are the most common brand of headphone but there are a large range of many other brands. I then asked how often their headphones were replaced and the majority answer was joined between every six months and when they were broken or lost. I then asked how old the people answering my questionnaire were and the majority age was between 16 and 20. Furthermore i can see from my results that the most common gender to buy headphones are females. My next question was how often do you use your headphones and the most common answer was every day, then i asked what people look for in headphones and the answer was the brand most commonly but many people said that they thought sound quality was a good quality for headphones, as well as colour, affordable and not bulky. Question 8 was whether or not the respondents bought headphones for personal use or as a gift and 100% of the respondents said that they bought headphones for personal use rather than a gift. I then asked how much they would be willing the spend on the headphones and the majority answer was under £30. My last question was whether or not the respondents would prefer to have buttons on the headphones or be able to control them with a digital device, 60% said they preferred the buttons on the headphones and the rest of the 40% said that they preferred to be able to control it through a device. In conclusion i think that i now have enough information to conduct my own advert.
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