AS 3 - Task Four - Screening

The questions I asked for  my screening were;

1. Did you like my advert?
-> Yes, it was very entertaining

2. What was appealing about the advert, would you buy the headphones?
-> No because I don't think they are for my age group,  maybe if I was a bit younger
-> Personally I think I'd buy them as I saw the younger people in the advert
-> They're very appealing

3. If you could rate it out of 10, what would you give it?
-> 7
-> 7

4. If you could improve any part of it what would you improve?
-> Music should have been added when the character put on the headphones, other actors voice should have overpowered the music, too bland
-> Voice over was not clear enough, brand of the headphone should be more obvious
-> Narrative was clear but the clip should have been a lot quicker and the voice should have been changer to emphasise the change of emotion
-> Idea and concept is very clear, thought process worked really well
-> A lot quicker and clearer, main actor should have been crying to show how tired he was, it wasn't made clear what was wrong with him

The method I used to collect the audience feedback for my advert was through a focus group as it was a good way of collecting qualitative data that could be easily analysed. The pros of this method are that it means I can get detailed information which would help me when improving my advert. Additionally Having the focus group in front of me meant that I could ask further questions if I needed any more information which would also help me when making improvements on my advert. The cons of this method are that because there is a lot more information, when analysing I have to make sure that I write down all the comments made and there is a chance I will miss some information as there is a lot of it. The age of people in my focus group ranged from 17 to around 50, which was not my intended target audience, so the cons of this are that the older people did not enjoy the advert as much as the younger respondents did, meaning my results can't be generalised to the whole target audience, and therefore may not be entirely reliable. If I was to do it again I would make improvements by asking a wider range of questions and asking the focus groups to expand on their answers so that I had more information to analyse.