I have chosen to create and advert for headphones as I believed was a good market to go into. The target audience which was the the intentional audience was students aged between 16 and 25 as students are more likely use headphones to revise. We decided this because we known that students of this age are more likely to watch TV at the time we air our advert. The selling point for our advert humour and comedy as that was more likely to pull the audience in.
After we had done all of the filming and editing the next step to get audience feedback and comments. The ideas behind this was so that we could see what needed to be improved in our advert. To get these comments and feedback I held a focus group, which was very needed so that the information we got was in depth and I could ask further questions to gain more information. Ther next method I used a questionnaire on Survey Monkey, which was helpful when gaining information as it could be sent to a wide range of people, meaning more responses. Also it was short to the point so the information could be collated easily. The information gathhered was both qualitative and quantitative which was helpful as it meant we gained more than one type of information. The survey consisted off closed questions which were generally based around yes or no answers. Their was some open questions which asked for more detail about the respondents answer but required no more than a couple of words. An example of one of the questions was "Would you buy the headphones after seeing this advert?" which was a good a question as it helped us decide whether our advert hit it's main purpose which was to get the audience to buy the headphones. The quantitative data we collected was from thee focus group. This was very helpful as it meant I could ask why the focus group answered the way they did and therefore meant I gained more much information.
From the audience feedback I could see that most peoples enjoyed that advert and were convinced that those headphones were the best choice for them. My foccus group was mainly people from the older generation, which was out off the intended target audience. After asking them what they thought of the advert it came as a surpirse when they said that they'd enjoyed the advert and would go buy them if they were slightly younger. The younger people in my focus group said that they would buy the headphones as the advert appealed to them specifically. However, some people disliked the advert as they thought it was not clear on on what the aim of it was, and some of the older people stated that the music i used didn't appeal to them. I believe that the questions asked were useful as it let me get the information I needed to make my advert better once the focus group was over.
My opinion of the advert was that was that it promoted the product well and effectively. It was entertainiing but also got to the point without wasting time. However, because it was my advert, my opinion may be slightly biased compared to other people's apinions. If I could improve my advert I would spend more time putting the shots together more efectivly so that the point was clearer. Also I would change the way the shots were put together at the end as i don't think they went together as well as i'd firt thought. Overall I agree with the results I received from the both the focus group and the questionnaire.
I think that the advert was technically good as the shots used were varied and effective. We used a range off close ups and long distance shots to make the advert more enjoyable and the shots were steady as A tripod was used throughout. The idea behind the advert was good as it related to the lives of students and how studying feels to students. It is made clear throughout the advert what the product is we are trying to sel as the shots change between the student revising in the classroom and the other actor who is wearing the headphones. Also the music changes from loud to quiet throughtout to help emphasize our logo which was "Add a little colour to your life!".I think that it was a good idea as it relates to every student in both secondary school, sixth form, college and university, which means that they're are more likely to purchase the product.
The improvemnets that could be made if I had the chance are things such as the way the shots were put together and the design of them. If I could redo it I would make sure that the storyline was a lot clearer as the main problem that ocurred when I conducted my audience research was that the plot was not made entirely clear so a few of the focus group members were confused until the ned when it stated that the idea behind the advert was to sell headphones. Furthermore, I would make sure that I added iin a few more shots to ensure that the advert was as effective as it could be. Another improvement would be the section when the acter with the headphones starts to talk to the student and then the music comes back on. At that point I should have faded the music in as it was a sudden burst of music then it stopped again. Improving this would mean that the advert would be alot smoother and consistent.
After carefully watching my advert and analysing the results from the audience feedback I am happy with my advert. I believe that it achieved it;s goal and the audience enjoyed it. The advert was entertaining but also realistic as it was set in a school and reflected the life of student. Even though their are some improvements that could be made, the advert was successful and appealed to the right target audience.
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