AS 3 - Task One - Pre-production

Proposal Prepared by Sarah, Talha and Emmanuel

·       The aim of our advert is to get people to purchase our headphones ·       Our target audience is students between 16 and 25 ·       People revising in the classroom and everyone is happy except for one person ·       A famous face walks into the classroom and is immediately recognised by everyone in the class apart from one student ·       Everyone approaches the famous person and he is wearing the headphones ·       One student does not notice and continues to sit down and revise ·       The famous person goes towards the student and asks what’s wrong ·       They talk to each other and the famous person gives the student the headphones ·       We see a change of emotion in the student ·       The famous person leaves the classroom ·       We then add in our logo

Production Budget
Item	Cost
Camera – Sony PMW-200 Mic – Sony XLR-K1M XLR Tripod – Dolly & Track Books – English books Stationary – SD Card Costumes	£204 for Two days £86 for Two days £74 For Two days £10 £10 £5  £110 £499
	Total Production Budget: £1000

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
1	Class room	School	Camera Tripod	Jeans Polo Shirt Hat Shoes Coat Dress Trousers	Headphones Boots Stationary	Students Emmanuel Talha Camera Woman
2	Crowd	School	Camera Tripod	Jeans Polo Shirt Hat Shoes Coat Jewellery	Headphones	Emmanuel Camera Woman
3	Extra Shots	School	Camera Tripod

  

Location Visit Sheet Programme Title: SMS Headphone Group Client: Talha Latif Writer: Emmanuel Odunaike Producer: Sarah Rochford Director: Sarah Rochford Date: 01/05/2015

Rough Sketch/Explanation of location and key points to note -       Opposite Iceland supermarket -        Main entrance down Tenterden Road Access to location via: -        173 bus towards King George Hospital -        Walk Name and number of location contact: - Sarah (producer): 07345678912

Health and Safety Issues to note: ●      Possibility of slipping or tripping ●      Stairs – Possibility of falling down them or tripping up them ●      Ear damage – Music may be too loud

Potential Filming Problems: ●      Other students in the shot ●      Transport problems- bus may be late ●      Lighting- May not have the right lighting, dark shots ●      Technology might break down ●      Permission from head teacher and classroom teacher

Additional Notes:  (map of area/weather forecast etc)

  

Production Schedule Cast and Crew Contact Details Programme Title: SMS Headphone Group Client: Sarah Rochford Writer: Emmanuel Odunaike Date: 01/05/2015
Name/Role	Mobile Telephone Number	Home Telephone Number
Michael – Pupil Gemma – Pupil Sophie – Pupil Abigail – Pupil Jonny – Pupil Benjamin – Pupil Sarah – Camera Operator Emmanuel – Main actor Talha – Director	07417679192 07914681241 07959478418 07943961892 07773942986 07345678912 07344567891 07891230421 07543219870	02081598412 02089876217 02082329847 02081234567 02089876543 02086473826 02089375546 02089376524 02081139876

Risk Assessment

Group Members: Sarah, Talha and Emmanuel                                                                                   Location: Robert Clack School

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Slipping and tripping	Crew and Cast	3	3	3	-Make sure the floor isn’t wet -No objects in the way	Yes
Ear Damage	Crew and Cast	2	3	2.5	-Make sure volume is at a safe level	Yes
Stairs	Main Actor	3	3	3	-Make sure they hold the handrail	Yes

Contacts

Emergency Service:  02085432675   
Robert Clack School: 02085679843   
Other Contacts:            07987365421

Shot List
Scene	Shot Number	Description
Classroom Corridor	1 2 3 4 8 9 13 14 15 16 17 19 20 21 5 6 7 10 11 12 18	Close Up – Facing a clock on a wall and Ticking noises Wide Shot – students revising, black and white scene Close Up – Turing the page, Black and white scene Mid Shot – Turing the page, looking at the students Wide Shot – Looking at students, cheering Mid shot – Looking at students, cheering, black and white Wide shot – Faint music, fade to colour, looking at students Close up – Music sound increasing, colour background 360 tracking shot – Loud music, all students dancing in colours Slow motion – all students dancing in colours Close up – Faint music, ticking of clock, colour Wide shot – Clock ticking, page turning, fade to black and white Close up – Page turning, black and white Mid shot – Clock ticking, page turning, black and white Extreme close up – Feet walking down corridor Over the shoulder – Faint music, walking down the corridor, colour Close up – Door handle, faint music, door opening Close up – Music, camera moving slowly up, colour Close up – Music, camera still moving up Close up – Music, Camera shows face, colour Mid shot – Faint music, colour, student leaving room

Costumes and Props

Character Name: 50 Cent – Curtis James Jackson
Costume: -       Black Jeans -       Polo shirt – white -       Hat – tiger strips with feather -       Shoes – white trainers -       Coat- furry	Props: Headphones -       pinky rings -       Expensive belt -       Chains
Character Name: Sixth form student
Costume: -       Formal clothes -       Smart trousers –black -       Different colour shirt -       Black point shoes	Props: -       Revision book -       Pencil -       Pens -       Rulers
Character Name: other student
Costume: -       Formal cloth -       Smart- trousers –black -       Black pointy shoes -       White colour shirt	Props: -Revision books - Stationary

AS 2 - Pitch

http://prezi.com/g0sdjiimz93q/?utm_campaign=share&utm_medium=copy&rc=ex0share

AS 2 - Task Four

Before I make my advert must make sure that I do some research into the ASA and BCAP guidelines to ensure that I don't run into any legal issues regarding my advert. If I don't check the ASA and BCAP guidelines then my advert may not be aired as it could have issues such as legal and ethical issues e.g. copyright music copyright of ideas etc and also codes of practices e.g. risky content, false advertising, and product placement. (image below)

After completing my research I know that my final product will not come into any legal issues. The ideas for my advert are all original, before deciding on a final production I looked around for inspiration, and collected a range of different ideas to help me create my product.  After looking at these different adverts I came up with an idea that was original with no copyright of ideas or music. Additionally I have made sure that my advert contains appropriate content, this will ensure that no one will be offended by my advert. (04 - image below) I have decided that I will not have product placement in my advert which means that I will not be featuring any other product, other than my own, in my advert. The most important legal issue is false advertisement. (03 - image below) I have come up with an idea that ensures the product will be advertised as it is, without adding anything extra. I will make sure that the way I advertise my advert is true and that people buying my product will not be disappointed with it. Finally I have made sure that I am careful with my filming, I need to ensure that no members of the public are involved without their permission, there are also no references to other people with public profiles. (06 - image below)

AS 2 - Task Three - Requirements for a Production

Before starting my practical production I have to make sure I look into the requirements for the production. This is important because it helps to make the whole production process go smoothly. By looking at requirements and information before I start I can estimate the money I will need to hire equipment and for travel to the filming destination. It also allows me to find a suitable location beforehand and gives me time to recruit actors and actresses who are willing to take part in my advert. Additionally I can arrange costumes and props in advance so that they are ready to use on the day. When making a production it is vital that the team are given set time frames and budgets as it allows them to have a target to work towards. It also means that there is an organised plan which constantly reassures the clients and the team. It also means that the clients have a date to look forward to, which means that the time scale is more important as we don't want to disappoint them. 

There are different requirements that I need to take into consideration when creating my advert. Firstly there is the requirement of technical equipment. To be able to go ahead with my advert I must get hold of a camera/camcorder. There are many ways I can do this, but I will rent mine from a website which lends them for a certain price per day;

http://www.hireacamera.com/camcorders/xdcamex.asp

This website offers out tripods, cameras and camcorders for rent and you pay by the day for example if I wanted to hire out a Canon XF100 I can get it for £61 per day ex VAT. This is a good idea as we will be filming for around 3 days which means the cost can be split evenly between our production group and we can get all the filming we need done. We also need to take into consideration the idea that we may also need to hire out a microphone and a boom pole in case the sound quality is not very good on the camera. We will spend all day filming the shots to make sure that we get enough to make a successful advertisement, filming all day allows us to get extra shots in case we need any more than our original plan, ensuring that we don't have to hire out the camcorder again to get shots we may have missed. After each session of filming I will ensure that a copy of the shots will be saved on a computer as a back up option if the camera breaks down. 

The next requirement we need to take into consideration is the potential filming locations. Initially we decided to film in a public area such as a marketplace or shopping mall, but after some careful consideration we decided that the best place to film would be inside a house as it is free and we don't require any specific permission to film there, other than the homeowners themselves, which are likely to be a member of family or a friends parent. In order to film at a house I would need to either ask my parent or contact a friend and see who would be willing to let us film there. The location we want to film at will be within walking distance. There are not as many problems with a house location as there would be if we were filming in a public area, but there are some, for example lighting may not be right and to be able to make a successful production the lighting needs to be sufficient, also there is a chance that maybe the electricity may run out or there may be a power cut, meaning we would have to stop filming for that day, which in turn would affect the rate at which we create our production. If something comes up and we can't film at this location there are many other places to film; http://filmlondon.org.uk/ is a website that displays the best places to film in London. There are a range of locations to choose from on the website which means we have plenty of back up options if we cannot film in our original location. 

Next is the requirement of actors and actresses. For my advert I am going to look for volunteers aged between 16-25 so that I can make a good advert that engages people of a similar age to the actors and actresses. I don't have a specific gender that I need for my advert, but they are likely to be mainly female. However we need to take into consideration the results we received from the market research which showed that mainly females bought headphones, so to make our advert even more successful we need to create something that also appeals to males. When looking for people to act in my advertisement I am going to contact friends and let them volunteer to be in my production. I can achieve this by organising auditions. I would set the potential clients a page of dialogue which they would go away and learn, I would then arrange a place and a time when the candidates can come in and audition one by one. After this I will then look at each of the auditions and carefully choose the right person for my production. If I was to hire a well known actor they would have to be paid a sufficient amount in order for them to accept the role, the rate would be set hourly so that they don't face the risk of being underpaid. Additionally if I was to cast unknown actors the advert may not be as much of a success compared to having a well known actor in it, however if I provide them with an excellent role and they portray it well then it could mean that more people would watch the advert and want to buy the product. There will be no members of the public involved, therefore we will not need to get permission from them. However, if we do end up with a member of the public in the back of a shot I will ensure that I have produced a form which I would ask them to sign ensuring that they will not sue me.  

Time scale and budget is also another requirement which needs to be taken into consideration whilst making my production. The average time scale we have suggested is roughly around a month, which includes planning, sourcing materials, filming and editing. As there is a lot that needs to be done to create a successful production we have allowed there to be a few extra weeks after we have passed the original one month time scale. This is just to ensure that the advert is made to the best of our ability. The budget for the production is a decent amount as our plan was to make an advert using only our own belongings and locations, the only money we need to spend is on the hiring out of the camera as we don't have access to one for free. However we have allowed a budget of around £1000 just in case we have to pay for any repairs or extra props. Also, if something happen and it turn out we can't record on a certain day we have to take into consideration the extra costs for the camera hire. 

The last requirement we need is costumes and props. To make my advert I will need to make sure that I have all of the props I need in order to make it successful. The main prop I will need is some headphones as that is what our advert will be based on, we will also need some books so that we can create the revision scenes. As we are creating an advert for headphones we will not have to pay for them, which means we save money. I will use my own belongings for the advert as that saves money, which means more can be put towards the hire cost for the camera. After we have finished with the props they will be stored in my home which means they will be safe and out of the way. It also means they will not get lost somewhere. The initial idea was that no money would be spent on costumes and props as I was going to use my own belongings, but there will be a budget of £1000 to ensure that if anything happens to them we can afford to buy new props and costumes without having to worry about the cost. This money will be useful if we can't get hold of the costumes from our own belongings. I have made sure that I know what shop to go to if I cannot get the right outfits, I want to make sure that the people in my advert are wearing casual clothes, which is a pair of jeans and a t-shirt/jumper.